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(a)  Ministry of Ayush has launched an IT enabled online portal “Ayush Suraksha” to track the reported Misleading Advertisements (MLAs)/Objectionable Advertisements (OAs) and Adverse Drug Reactions (ADRs) on 30th May 2025. The portal features a centralized dashboard for capturing of MLAs/OAs and tracking of suspected ADRs for prompt regulatory action and comprehensive data analysis  

The number of complaints registered on the Ayush Suraksha Portal since its inception are attached at Annexure-I.

(b) All complaints received over the Ayush Suraksha Portal has been forwarded to the concerned authorities for further necessary action. As per the information received from State/UT Governments, the details of the number of complaints received and disposed of on the Ayush Suraksha portal till date are attached at Annexure-II.

(c) & (d) As per the information received from State/UT Governments, the details of repeat offenders identified based on the complaints received so far and action taken thereon are attached at Annexure-III.

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Annexure-I

Misleading Advertisements (MLAs) and suspected  Adverse Drug Reactions (ADRs) submitted to Ayush Suraksha Portal
Submitted by MLAs Suspected ADR’s
Public 55 00
NPvCC, All India Institute of Ayurveda, New Delhi 46 00
IPVC, Institute of Teaching and Research in Ayurveda, Jamnagar 945 63
IPVC, National Institute of Ayurveda, Jaipur 5267 65
IPVC, National Institute of Homoeopathy, Kolkata 288 00
IPVC, National Institute of Unani Medicine, Bengaluru 2391 54
IPVC, National Institute of Siddha, Chennai 1277 34
Total 10269 216

The details of complaints received through the Ayush Suraksha Portal since its inception are as follows:

Annexure-II

As per the information received from State/UT Governments, the details of the number of complaints received and disposed of on the Ayush Suraksha portal till date are as follows:

S. No. States/UTs Governments No of complaints received on portal Action Taken thereon
Maharashtra 1112 1112
Uttarakhand 237 191
Madhya Pradesh 975 197
Odisha 291 213
Himachal Pradesh 402 287
Kerala 108 108
Delhi 369 322
Tripura 44 23
Tamilnadu 825 609
Puducherry 79 04
Haryana Nil Nil
Punjab Nil Nil
Uttar Pradesh Nil Nil

Annexure-III

As per the information received from State/UT Governments, the details of repeat offenders identified based on the complaints received so far and action taken thereon are as follows:

S. No. States/UTs Governments No of repeat offenders identified Action Taken thereon
Uttarakhand 10 10
Tripura 01 01
Puducherry 04 04
Madhya Pradesh Nil Nil
Maharashtra Nil Nil
Odisha Nil Nil
Haryana Nil Nil
Himachal Pradesh Nil Nil
Kerala Nil Nil
Delhi Nil Nil
Tamilnadu Nil Nil
Punjab Nil Nil
Uttar Pradesh Nil Nil

About Post Author

Dr Akshay Minhas

MD (Community Medicine) PGDGARD (GIS) Assistant Professor Dr. Rajendra Prasad Government Medical College (DR.RPGMC), Tanda Kangra, Himachal Pradesh, India
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