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Myopia represents an important public health issue in the 21st century, affecting an estimated 2.6 billion people in 2020. Education campaigns play a vital role in the management of myopia and its associated complications, while also raising awareness of good eye care behaviours. In the context of the Be He@lthy Be Mobile initiative, the World Health Organization and the International Telecommunication Union have developed “A toolkit on how to implement MyopiaEd”. This toolkit includes evidence-based message libraries for key population groups, along with operational guidance and resources for adapting, implementing and monitoring the MyopiaEd programme. The toolkit is intended to assist policy- and decision-makers and implementers to establish a national or large-scale MyopiaEd programme.
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