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A new national study has revealed a striking shift in nicotine use patterns among American high school students, with nicotine pouch use doubling while e-cigarette use shows signs of decline.

Key Findings from the Monitoring the Future Study

According to data collected as part of the Monitoring the Future Study, past-30-day nicotine pouch use among 10th- and 12th-grade students in the United States rose from 1.3% in 2023 to 2.6% in 2024. In contrast, the percentage of students who reported using electronic cigarettes in the past 12 months fell from 20.0% to 17.6% over the same period.

The study, led by Dr. Adam M. Leventhal of the University of Southern California’s Institute for Addiction Science, surveyed 10,146 students across the country. Researchers analyzed self-reported data on nicotine pouch and e-cigarette use, as well as demographic factors such as sex, race, ethnicity, college plans, and whether students lived in urban or rural areas.

Demographic Trends and Patterns

The analysis revealed notable demographic differences:

  • Nicotine pouch use was higher among males, rural residents, and non-Hispanic White youths.

  • E-cigarette use was more common among females.

  • Both forms of nicotine use were more prevalent among 12th graders and those not planning to attend a four-year college.

Implications for Public Health

The authors of the study emphasized the need for expanded regulatory protections, public health campaigns, clinical assessments, surveillance, and prevention programs specifically targeting youth nicotine pouch use. They argue that these efforts are crucial for improving pediatric population health.

Study Limitations

Researchers noted several limitations, including potential recall and measurement errors in self-reported data. The sample was limited to 10th and 12th graders who were in school during data collection, which may affect the generalizability of the findings. Additionally, the sample size was not large enough to provide precise estimates for some demographic subgroups.

Funding and Disclosures

The study was supported by grants from the National Cancer Institute, the Food and Drug Administration, and the National Institute on Drug Abuse. The funders did not influence the study’s design, conduct, analysis, or reporting.

Disclaimer:
This article is for informational purposes only and is based on a summary of research findings published in JAMA Network Open and reported by Medscape. The information provided does not constitute medical advice. For health-related concerns or questions about nicotine use, please consult a qualified healthcare professional.

Citations:

  1. https://www.medscape.com/viewarticle/nicotine-pouch-use-doubles-electronic-cigarette-use-falls-2025a1000aim
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