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New Zealand’s smokefree law was once celebrated globally for its visionary approach to creating a smokefree generation, ensuring long-term protection from smoking-related harm. The policy aimed to phase out smoking by banning tobacco sales to individuals born on or after a specific date. Unlike traditional age-restricted policies, this measure sought to eliminate smoking as a societal norm rather than merely postponing access to it.
However, the coalition government swiftly repealed this smokefree generation policy, a decision that did not align with public sentiment, particularly among young people. Previous research indicated strong support from youth, the general public, and even smokers for policies restricting tobacco access.
A Step Backwards for New Zealand
While New Zealand reversed its stance, other jurisdictions, including the United Kingdom and select towns in the United States, have moved toward more progressive nicotine policies. These measures aim to phase out not only tobacco but also vaping and other nicotine products, reflecting growing concerns about nicotine addiction among young people.
A nicotine-free generation policy acknowledges the right of young people to live free from nicotine dependence and seeks to mitigate the health risks associated with vaping, which has become more prevalent than smoking among New Zealand’s youth.
What Young People Who Vape Think
To understand young people’s perspectives on a nicotine-free generation policy, researchers conducted in-depth discussions with 20 individuals who identified as addicted to vaping. Participants considered the potential effects of such a policy on their lives and shared their views on its broader implications.
Many participants saw clear benefits in a nicotine-free generation policy. They anticipated improved personal health, increased fitness, financial relief, and reduced environmental pollution from discarded vaping products. Societal benefits such as decreased youth disputes over vapes and a less burdened healthcare system were also highlighted.
Despite their addiction, nearly all participants expressed a desire to quit vaping. Some had attempted to quit but relapsed due to the easy availability of vaping products and the widespread culture of vaping. Many felt targeted by marketing tactics designed to attract young users, with one participant noting the abundance and visibility of vape stores catering to young people.
A significant portion of participants supported government regulation as a necessary intervention. Rather than viewing vaping as an issue of personal freedom, they saw it as a harmful choice they wished had never been an option. One participant stated, “Although it is a choice, it’s never going to be a positive choice. I wouldn’t mind it being taken away because I know it would be for my benefit.”
There was also a concern for future generations, with many participants advocating for measures that would prevent younger people from experiencing the same struggles with addiction.
However, a small minority maintained that young people should have the autonomy to make their own decisions, even if those choices carried risks. One participant remarked, “It’s people’s lives, and they should be able to pick what they do. Let them find out for themselves.”
Challenges and Solutions
Participants also raised concerns about how a nicotine-free generation policy would be enforced. Some feared that older siblings or parents might supply vapes to younger users, while others worried about the emergence of an illicit market.
To counter these challenges, participants suggested several policy solutions, including limiting the number of retail vape outlets, stricter marketing regulations, increased compliance monitoring, and enhanced support systems for those attempting to quit vaping.
The Need for Political Leadership
The study underscores the necessity of revisiting progressive smokefree policies in New Zealand. The government’s current stance, which prioritizes individual responsibility, contrasts with the clear desire among young people for stronger regulations that remove harmful choices. Addressing the widespread availability and appeal of vaping should be a top priority for policymakers in 2025.
Disclaimer:
This article is based on research findings and the perspectives of study participants. The views expressed do not necessarily reflect those of all young people or the general public. Readers are encouraged to seek professional advice and consult official health guidelines regarding vaping and nicotine use.
