0
0
In a significant step towards improving maternal and child health in underserved regions, Reckitt and Plan India have launched the ‘Self-Care for New Moms and Kids Under 5’ program. This initiative aims to provide targeted educational campaigns promoting proper nutrition, hygiene, and disease prevention for new mothers and children under five years old in rural and tribal communities.
Aligning with National Health Goals
The program is in alignment with the Ministry of Health and Family Welfare’s ‘Stop Diarrhoea Campaign’, highlighting its importance in the broader national health strategy. The launch was celebrated with the release of the theme song ‘Maa E Maa’, performed by renowned Gujarati folk singer Geeta Rabari, at the 8th CSR Health Impact Awards.
Key Focus Areas
The ‘Self-Care for New Moms and Kids Under 5’ initiative is designed to address critical areas of maternal and child health, including:
- Proper Nutrition: Emphasizing the importance of diet diversity to ensure mothers and children receive the necessary nutrients for healthy growth and development.
- Hygiene Practices: Promoting regular handwashing, clean water usage, and sanitation to prevent diseases, particularly diarrheal diseases which are a major health concern in these regions.
- Disease Prevention: Educating mothers on immunization, antenatal check-ups, and birth spacing to reduce the risk of health complications.
Comprehensive Health Approach
Beyond physical health, the program also aims to provide mental health support, recognizing the holistic nature of well-being. This includes offering guidance on stress management and mental health resources for mothers.
Outreach and Impact
The program combines on-ground activities with digital outreach efforts to maximize its reach and impact. It is being implemented in Rajasthan, Gujarat, and Maharashtra, with a goal to empower 10 million mothers and children across these underprivileged areas. The on-ground activities will include workshops, health camps, and community meetings to directly engage with the target population.
Conclusion
Reckitt and Plan India’s collaborative effort marks a significant advancement in addressing the health needs of rural and tribal communities. By focusing on self-care and aligning with national health campaigns, the ‘Self-Care for New Moms and Kids Under 5’ program aims to create sustainable health improvements and empower mothers to take control of their own and their children’s health. This initiative not only promises to improve immediate health outcomes but also to foster long-term community resilience and well-being.
