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In a significant step toward improving spine health across the nation, nSure Healthy Spine has launched its groundbreaking campaign, ‘Healthy Spine, Healthy India,’ on the occasion of World Spine Day 2024. This 100-day initiative, running from October 16th, 2024, to January 26th, 2025, aims to raise awareness about spine health, focusing on early detection, prevention, and care for spine-related issues that affect millions of working professionals across India.
Spine Health Crisis in India
Recent studies have shown that more than 64% of Indian professionals suffer from recurrent back pain, often due to prolonged periods of sitting and poor posture. This campaign is designed to address this growing health concern, emphasizing the importance of maintaining a healthy spine to prevent long-term health complications. The campaign offers free screenings, consultations with expert sports medicine physicians, and personalized care plans aimed at preventing injuries and promoting spine wellness.
AI-Powered Phygital Technology for Accessible Care
One of the campaign’s key features is nSure Healthy Spine’s cutting-edge Phygital technology, which combines physical and digital healthcare for a seamless, accessible, and holistic approach. Powered by artificial intelligence, this technology enables early detection and personalized treatments, making spine care more convenient and efficient for individuals across the country.
A Nationwide Collaboration for Spine Health
The official launch event in Hyderabad was graced by several distinguished guests, including badminton legend Pullela Gopichand and international spine health experts. Dr. Sukumar Sura and Mr. Naresh Kumar Pagidimarry, co-founders of nSure Healthy Spine, emphasized the importance of early intervention in spine health and highlighted the company’s commitment to making spine care more accessible and effective through their partnership with the Pullela Gopichand Badminton Academy.
“Spine health is critical not just for athletes but for every working professional who spends long hours sitting. We are proud to launch this initiative and hope it brings spine health awareness to the forefront of healthcare in India,” said Dr. Sura during the event.
Towards a Healthier Future
The ‘Healthy Spine, Healthy India’ campaign aligns with the global theme of World Spine Day, focusing on the prevention of spinal disorders and promoting active lifestyles. It aims to instill a culture of proactive spine health management among Indian professionals, athletes, and the general population, marking a transformative step in healthcare.
With its unique combination of advanced technology and expert medical guidance, nSure Healthy Spine is setting new standards in spine care, with the hope of reducing the burden of spinal disorders and improving the quality of life for millions of people across India.
