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A groundbreaking initiative has been launched by India’s Cancer Mukt Bharat campaign, unveiling the country’s first-ever 24×7 free Pink Breast Cancer helpline. This critical service is designed to encourage early detection and treatment, offering women across India vital information and support in the fight against breast cancer.

The Pink Breast Cancer helpline, available nationwide through phone calls or video consultations at 9599687085, provides expert guidance on early detection tests, preventive measures, and available treatments. The helpline is committed to educating women about the importance of self-examination, routine screenings, and the early signs of breast cancer. In addition, it offers a significant discount of up to 50% on mammography tests at partnered healthcare centers across India.

Dr. Ashish Gupta, a senior oncologist and the campaign leader, stressed the importance of early detection in saving lives. “Breast cancer remains one of the leading causes of cancer-related deaths among women in India. The key to combating this disease lies in early intervention, which can dramatically improve outcomes,” Dr. Gupta explained. “With an alarming rise in cases among younger women, it’s more critical than ever that women have access to timely and accurate information about breast cancer.”

The helpline’s focus is not only on immediate treatment options but also on preventive care. It equips women with the knowledge needed to make informed decisions about their health. By providing free consultations and discounted mammography tests, the Cancer Mukt Bharat campaign hopes to reach more women, particularly in rural and underserved areas, where awareness and access to healthcare services are often limited.

This initiative reflects a growing commitment to fighting breast cancer in India through a combination of education, early detection, and affordable healthcare services. As part of a broader effort to raise awareness and reduce the stigma surrounding breast cancer, the Pink Breast Cancer helpline is poised to become a critical tool in the national healthcare landscape, supporting women throughout their journey toward prevention, diagnosis, and recovery.

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