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The Union Ministry of Women and Child Development has announced a record-breaking level of engagement in Rashtriya Poshan Maah, with 1.37 crore activities conducted across 752 districts in 35 states and Union territories within just six days of the campaign. Launched on August 31 at Mahatma Mandir in Gandhinagar, this nationwide initiative has brought together diverse stakeholders, reinforcing India’s commitment to improving nutrition and promoting sustainability.
Key contributors to this transformative campaign include states such as Bihar, Madhya Pradesh, Maharashtra, Tamil Nadu, Gujarat, Andhra Pradesh, and Uttar Pradesh, which have been actively involved in promoting the initiative’s core focus areas—anaemia prevention, growth monitoring, and education integration under the ”Poshan Bhi Padhai Bhi” program. This program aims to enhance children’s education while ensuring their nutritional needs are met, embodying the holistic approach needed to foster a healthier future for the nation’s youngest citizens.
In addition to addressing malnutrition and anaemia, Rashtriya Poshan Maah has woven environmental sustainability into its fabric. The ”Ek Ped Maa Ke Naam” initiative stands out as a green step forward, with over 13.95 lakh trees planted at Anganwadi centres across the country. This initiative symbolizes the nurturing role of mothers and underscores the connection between maternal health and environmental stewardship.
Technology plays a critical role in the success of the campaign, with the Poshan Tracker app enabling real-time monitoring and effective implementation of various activities. This digital tool has become indispensable in tracking the progress of programs and ensuring transparency and accountability.
The Union Ministry of Education has also emerged as a major contributor to the campaign, organizing 1.38 lakh activities across the country. This highlights the vital link between education and nutrition, as efforts to improve child health are closely tied to their academic success and overall development.
As Poshan Maah continues throughout September, the massive scale of participation and its multi-faceted approach promise to create a lasting impact on India’s fight against malnutrition while encouraging sustainable practices that benefit both people and the planet.
