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New Delhi, March 11, 2025 — The Union Ministry of Health and Family Welfare has mandated a comprehensive ban on all forms of tobacco and alcohol advertisements, including surrogate promotions and sales, at venues hosting the upcoming Indian Premier League (IPL) season starting on March 22. Atul Goel, Director General of Health Services, has directed IPL Chairperson Arun Singh Dhumal to ensure strict compliance with this order.
This directive aligns with the government’s ongoing efforts to curb tobacco and alcohol consumption, especially among the youth. The Health Ministry has previously expressed concerns over surrogate advertising tactics, where products like mouth fresheners and pan masala serve as proxies for tobacco brands, often endorsed by celebrities. Such advertisements have been prevalent at various cricket venues, indirectly targeting younger audiences.
In August 2024, the Health Ministry urged the Board of Control for Cricket in India (BCCI) to prohibit athletes from endorsing tobacco and alcohol products, emphasizing the role of sportspersons as role models for the younger generation. The recent order reinforces this stance, aiming to eliminate all tobacco and alcohol-related promotions from IPL events.
The BCCI has been advised to implement measures such as signing anti-tobacco declarations, refraining from promoting such products during events, and issuing directives to players to avoid surrogate advertising. This initiative underscores the government’s commitment to promoting a healthy and responsible image in sports.
Disclaimer: This news article is based on reports from various sources. The Health Ministry’s directive aims to protect public health, particularly among younger audiences. For more detailed information, please refer to official communications from the Ministry of Health and Family Welfare.
