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The Ministry of Ayush held a press briefing today at the National Media Center, where the Union Minister of State (I/C) Shri Prataprao Jadhav updated the media on the significant strides made under the ‘Desh Ka Prakriti Parikshan Abhiyan’ since its launch by the Prime Minister Shri Narendra Modi on 29 October 2024, coinciding with the 9th Ayurveda Day celebrations. Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush and Vaidya Jayant Deopujari, Chairman, National Commission for Indian System of Medicine (NCISM) were also present alongside the Union Ayush Minister during the briefing.
“I express my heartfelt gratitude to Hon’ble Prime Minister Shri Narendra Modi ji for launching Desh Ka Prakriti Parikshan Abhiyan and making it a national movement. I commend the incredible efforts of our volunteers and team, and I am confident this campaign will bring transformative health outcomes for India,” said the Minister.
The concept of Prakriti described in Ayurveda is also scientifically proven based on the science of genomics and the two decades of research undertaken by the Council of Scientific & Industrial Research (CSIR). The campaign, a nationwide health awareness initiative, is spearheaded by more than 4,70,000 dedicated volunteers and aims to revolutionize healthcare awareness across India. Shri Jadhav expressed his satisfaction with the progress and emphasised the campaign’s role as a transformative step towards holistic well-being. “This initiative brings Ayurveda closer to every household, empowering citizens to understand their unique Prakriti and adopt personalized, preventive health practices,” the Minister stated.
‘Desh Ka Prakriti Parikshan Abhiyan’, led by the Ministry of Ayush and managed by the National Commission for Indian System of Medicine (NCISM), focuses on identifying an individual’s unique mind-body constitution, or Prakriti, based on Ayurvedic principles of Vata, Pitta, and Kapha doshas. This knowledge empowers participants to adapt their lifestyles, diets, and exercise routines for better health and disease prevention.
Highlighting the benefits, Shri Jadhav said, “Understanding one’s Prakriti and following the lifestyle advisory based on one’s Prakriti may help in enhancing physical and mental health, and may also help in the prevention of various diseases including non-communicable diseases (NCDs). This approach aligns with modern P5 medicine principles—predictive, preventive, personalised, participatory, and precision medicine.”
Further, while responding to media queries, Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, said, “Understanding one’s Prakriti is a gateway to personalised and preventive healthcare. NCISM, under the Ministry of Ayush, is playing a pivotal role in driving this campaign to every household, ensuring its success through dedicated efforts and innovative strategies.”
While talking about the encouraging response of the volunteers and stakeholders of the campaign, Vaidya Jayant Deopujari, Chairman, NCISM, said, “The enthusiasm of our volunteers is truly inspiring, and their dedication fuels our hope for setting multiple Guinness World Records. Together, we are committed to making this campaign a resounding success and a milestone in India’s health awareness journey.”
Guinness World Record Attempts
The campaign also aims to set several Guinness World Records, including:
- The largest online photo album of Prakriti certificates.
- The most pledges for a health campaign.
- The largest video album sharing health campaign messages.
The Minister reaffirmed the government’s commitment to integrating traditional wisdom with modern health practices, making Ayurveda a cornerstone of preventive healthcare. Citizens are encouraged to participate actively and embrace Ayurveda as a way of life for improved well-being.
This campaign marks a significant step in promoting holistic health, fostering a healthier society, and realising the vision of “Ayurveda Innovations for Global Health” which was also the theme of recently concluded 9th Ayurveda Day celebrations across the world.
