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A new study from Washington State University (WSU) highlights the importance of nostalgia and comfort in food preparation for older adults, offering valuable insights for the prepared food industry. The research, published in the Journal of Food Science, suggests that meals evoking positive memories and offering a variety of textures are more appealing to adults over 60.
“We want to help the prepared food industry produce appetizing, healthy meals for older adults,” said Carolyn Ross, professor at WSU’s School of Food Science. “Malnutrition is quite prevalent in people over 60 because food may be available, but they won’t eat it if they don’t like it. We want to walk a line where food is tasty, convenient, and full of nutrients.”
Nostalgia’s Role in Food Preferences
Ross and her research team conducted a study involving 81 participants, with an average age of 71, who sampled two breakfast meals and two desserts. They were then surveyed about their food preferences and eating habits. The results showed that nostalgia played a significant role in how much the participants enjoyed their meals.
“We asked what people thought about when it came to food and nostalgia,” Ross said. “Many responses were tied to a person, like their grandmother’s cookies. If a product evoked more nostalgia, then we found that they liked it more.”
Interestingly, barbecue was one of the most commonly cited nostalgic foods, despite its deeply personal and cultural associations.
“I was surprised by the importance of comfort and nostalgia,” Ross noted. “Those terms are tricky to describe, but it’s one of those ‘you know it when you see it’ things. We’re working now to hone down how people define those terms so we can help make more foods that appeal to this age range.”
The Significance of Comfort and Texture
Comfort foods were another key factor in meal preference, with cheese emerging as a standout ingredient.
“Participants’ perceived comfort level decreased if we decreased the flavor level,” Ross said. “That really stood out with cheese; when the participants said there wasn’t enough cheese flavor in the meal, then the comfort associated with the meal decreased. Cheese seems to mean comfort.”
In addition to flavor, the research emphasized the importance of texture variety. Older adults prefer meals with a mix of textures, including crispy, firm, soft, and creamy components. Maintaining texture diversity in meals is crucial, even as some individuals may struggle with firmer foods due to age-related dental or digestive changes.
Implications for the Food Industry
Ross hopes to collaborate with prepared food manufacturers to design nutritious and enjoyable meals for the growing population of older adults.
“This is a huge and growing population,” she said. “We want to help keep them healthy and happy for a long time.”
The study lays the groundwork for future research on specific flavors and meal attributes that enhance comfort and appeal for older adults.
Conclusion
As the population of older adults continues to rise, understanding their dietary preferences and needs is crucial. By incorporating nostalgic elements, maintaining texture variety, and enhancing comforting flavors, the food industry can create meals that are both nutritious and satisfying.
Disclaimer:
This article is based on research findings from Washington State University and is intended for informational purposes only. It does not constitute medical or dietary advice. Readers should consult a healthcare professional or nutritionist for personalized dietary recommendations.
