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The Asia-Pacific (APAC) region is witnessing a growing interest in cultured meat, commonly known as lab-grown meat, as countries increasingly prioritize sustainability and food security, according to a report released on Monday by GlobalData, a data and analytics firm.
Meat has long been an essential source of nutrients like proteins, lipids, and vitamins necessary for the human body. However, traditional animal farming methods are struggling to meet rising global demand and pose significant environmental challenges. Cultivated meat is emerging as a sustainable and scalable alternative, the report highlights.
“APAC nations are exploring opportunities to produce cultured meat driven by technological advancements and growing consumer awareness of sustainable practices,” said Bynagari Susmitha, Consumer Analyst at GlobalData.
Traditional livestock farming consumes vast resources, contributing to greenhouse gas emissions, water scarcity, and land overuse. About 75% of global agricultural land is dedicated to animal husbandry, which leaves limited space for other essential crops. Cultivated meat, by contrast, offers a more sustainable solution with a significantly lower environmental footprint.
The report also identifies a “clear shift in consumer preferences towards alternative protein sources.” According to Susmitha, this shift is fueling greater acceptance of cultured meat products.
Singapore stands out as a pioneer in the adoption of lab-grown meat, positioning itself as a global leader in the sector. The country has embraced novel food technologies and is actively supporting both domestic and international businesses to drive innovation in this space.
GlobalData’s Q3 Consumer Survey of Asia and Australasia revealed that sustainability is a key purchasing factor for many consumers. Approximately 81% of the 6,163 respondents said they prioritize environmentally friendly features when choosing food and beverages.
“As the world grapples with the urgent need to combat climate change, cultured meat minimizes greenhouse gas emissions associated with traditional meat production, promotes ethical animal welfare, and addresses the growing demand for high-protein foods,” Susmitha noted.
The report forecasts increased investments and supportive legislation for cultured meat technologies as APAC countries strive to achieve food security and sustainability goals. This, Susmitha said, will foster innovation and create a competitive market environment in the region.
With the APAC region leading the charge, the global food industry may be on the cusp of a significant transformation driven by the rise of sustainable, lab-grown alternatives.
