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Thiruvananthapuram, Kerala — In a decisive step to curb the misuse of antibiotics and address the growing threat of antimicrobial resistance (AMR), the Kerala government launched a statewide campaign across all 14 districts on Thursday. Kerala Health Minister Veena George announced that this initiative, encompassing a range of community outreach and policy changes, aims to combat one of the most pressing global health and development challenges posed by AMR.
The campaign’s focus is to raise awareness on the dangers of indiscriminate antibiotic use, which is a major contributor to drug-resistant pathogens. The misuse and overuse of antibiotics in humans, animals, and plants accelerate the development of resistance, making standard treatments less effective against infections. “This campaign is essential for Kerala’s public health,” said Health Minister Veena George. “Antimicrobial resistance is a severe issue that impacts all regions, especially low- and middle-income countries, and we’re determined to take proactive steps.”
New Policies to Control Antibiotic Distribution
In an effort to control antibiotic distribution, Kerala has mandated that antibiotics be dispensed in distinctive blue covers, with purchases requiring a valid doctor’s prescription. This measure is intended to limit over-the-counter access to antibiotics and ensure that they are used only when medically necessary.
Large-Scale Outreach and Door-to-Door Campaigns
As part of the awareness campaign, health officials initiated a door-to-door drive in Ernakulam district, reaching over 200,000 homes to educate residents on the responsible use of antibiotics. Spearheaded by a team of 2,257 trained health workers, this extensive outreach effort includes visits to homes of migrant workers, where materials and information sessions are provided in their native languages. This inclusive approach ensures that the critical messages around AMR and safe antibiotic practices reach every community within the district.
The awareness program emphasizes the importance of using antibiotics only under a doctor’s guidance, completing the prescribed course, and refraining from sharing antibiotics. Proper disposal of unused antibiotics is also highlighted, as improper disposal can contribute to environmental contamination and the spread of resistant bacteria.
Global and Local Implications of AMR
Kerala’s new campaign aligns with findings from global studies that indicate AMR as a widespread issue, impacting countries across all regions and income levels. Research shows that bacterial AMR was directly responsible for 1.27 million deaths worldwide in 2019, contributing to 4.95 million deaths overall. Without immediate action, these numbers are expected to rise, with low- and middle-income regions like Kerala potentially facing the most severe impacts.
By prioritizing AMR prevention, Kerala is working to safeguard public health and set a precedent for other states.
