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In the mid-1990s, two Atlanta-based pediatric nurses, Jennifer Walker and Laura Hunter, turned a common challenge faced by new parents into a thriving business. Their venture, Moms on Call, began as a response to the countless late-night calls they fielded from anxious parents seeking reassurance and advice. Today, it stands as a beacon of support for families nationwide.
The Birth of a Business
Walker and Hunter’s unique practice, the only one in town offering around-the-clock nurse responses, saw them fielding questions about everything from fevers to fussiness, often well into the night. Their approach was more than just medical advice; it was a blend of empathy and practical parenting tips. As the duo repeatedly addressed similar concerns from panicked parents, the concept of Moms on Call was born.
“Parents were calling us at 2:00 in the morning with all kinds of things they were worried about,” Walker recalls. “That’s where Moms on Call was born.”
Initially, the pair managed their service through a simple folder of protocols they created. Over time, their in-home visits evolved, focusing on practical support rather than major medical issues. They assisted parents with daily routines like feeding and bathing, helping them feel confident and supported.
A Turning Point
The breakthrough came when celebrity singer Kenny Rogers sought their expertise for his twins. Rogers recognized the value of their approach and encouraged them to formalize their work. With his advice and support, Walker and Hunter self-published their first book and launched a website in 2004.
The book, accompanied by a DVD, was designed to offer quick, accessible information for exhausted parents. The success of this venture led to more than a million copies sold, an extensive array of online resources, and the establishment of a nationwide network of in-home consultants.
The Ripple Effect
The impact of Moms on Call has been profound. Parents reported improved sleep for their babies and increased confidence in their parenting skills. The nurses’ approach not only assisted families but also alleviated the burden on local pediatricians by addressing common questions and concerns before well visits.
Walker and Hunter have countless stories of the positive effects of their work. One memorable case involved a military family where the support from Moms on Call provided crucial relief to a mother struggling alone while her husband served overseas.
Business Lessons and Challenges
Walker and Hunter’s journey wasn’t without its challenges. They balanced their growing business with managing their own households, often taking calls from various locations, including grocery stores and car rides. Their commitment to their clients and their ability to adapt and evolve were key to their success.
They also learned valuable lessons about business management, particularly in balancing equity and accessibility. Initially charging around $75 for an in-home visit, their services have since expanded to include higher-priced consultations, while maintaining affordable resources like books and online tools.
Looking Forward
Walker and Hunter’s story highlights the potential for healthcare professionals to create innovative solutions that address gaps in the system. Their advice for others with business ideas is to start with small, actionable steps and build a network of supportive relationships.
“We want to be the voice of hope,” Walker says. “If parents ever wondered if they were doing it right, well, only good parents wonder that.”
Moms on Call continues to thrive, driven by the founders’ passion for helping families and their commitment to improving the parenting experience. Their journey from late-night advice to a national success story serves as an inspiring example of how empathy and expertise can transform challenges into opportunities.
