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In a digital age marked by a relentless pursuit of self-optimization and wellness, millennials and Gen Z individuals are increasingly drawn to the burgeoning trend of ‘biohacking,’ experts revealed on Tuesday. Biohacking, characterized by a do-it-yourself (DIY) approach to optimizing one’s biology, has surged in popularity among younger generations, propelled by a fusion of technological prowess, innate curiosity, and a quest for holistic well-being.

According to behavioral experts, the allure of biohacking lies in its empowerment of individuals to take control of their health and enhance their lives through tailored interventions in diet, fitness, and lifestyle. Dr. Shambhavi Jaiman, Consultant Psychiatrist at Fortis Healthcare, highlighted the influence of tech-savvy culture in facilitating the tracking and analysis of various health parameters, thereby empowering individuals to make informed decisions about their well-being.

Dr. Soumiya Mudgal, Senior Consultant in Mental Health and Behavioral Sciences at Max Hospital, Gurugram, underscored the natural inclination of millennials and Gen Z toward innovative approaches to health improvement, fueled by their exposure to abundant digital knowledge and a culture of experimentation.

The rise of biohacking is not confined to individual pursuits; notable figures like American entrepreneur Bryan Johnson and Bollywood actor Suniel Shetty have made headlines for their investments in biohacking ventures. Johnson’s commitment to investing $2 million annually to reduce his biological age exemplifies the growing interest in leveraging technology for personalized health optimization.

Locally, Shetty’s backing of healthcare startup The Biohacker reflects the expanding appeal of biohacking within Indian circles. As a spokesperson at SET FOR SET, a US-based fitness company, noted, biohacking resonates with younger generations who are increasingly drawn to the scientific underpinnings of health and well-being and are open to exploring novel techniques.

Examples of biohacking practices range from ice cold plunges and optimized sleep routines to intermittent fasting and red light therapy. These approaches not only offer avenues for physical and mental enhancement but also provide a means for combating stress and burnout, particularly relevant in today’s fast-paced world.

In essence, biohacking represents a modern interpretation of self-care, reflecting a profound commitment to leveraging technology for holistic well-being and quality of life enhancement. As Dr. Mudgal aptly summarized, it embodies a genuine concern for wellness and a steadfast determination to harness technology as a catalyst for positive change.

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