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In a concerted effort to prioritize menstrual hygiene among adolescent girls in rural India, the Ministry of Health & Family Welfare has been implementing the “Scheme for Promotion of Menstrual Hygiene among Adolescent Girls in Rural India.” This initiative, integral to Adolescent Reproductive Sexual Health, specifically targets girls in the age group of 10-19 years, aiming to instill awareness and practices related to menstrual hygiene.
The comprehensive scheme is operational across 3,13,255 Anganwadis and 3,69,461 schools, providing a far-reaching impact in rural areas. The cornerstone of this program involves the active involvement of Accredited Social Health Activist (ASHA) workers, who play a pivotal role in executing the scheme. They are instrumental in the distribution of subsidized sanitary napkin packs, priced at a nominal Rs. 6/- for a pack of 6 napkins.
To facilitate regular interaction and education on health issues, including menstrual hygiene management, ASHA workers organize monthly meetings with adolescent girls in their respective areas. This grassroots approach ensures the dissemination of crucial information and the promotion of healthier menstrual practices.
Additionally, under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), the government has launched Jan Aushadhi Suvidha Sanitary Napkins at an affordable rate of Rs. 1/- per pad. This initiative aims to make menstrual health services easily accessible to women across the country, addressing the economic barriers that may hinder access to essential hygiene products.
In schools, awareness campaigns are conducted to educate adolescent girls about safe and hygienic menstrual practices. These initiatives leverage existing service delivery and health promotion mechanisms within the educational system. To further amplify awareness, Information, Education, and Communication (IEC) activities are undertaken by the States/UTs, aligning with the proposals outlined in the Programme Implementation Plan (PIPs) under the National Health Mission.
The concerted efforts of these schemes reflect the government’s commitment to breaking the taboos surrounding menstruation, fostering a culture of awareness, and ensuring that every adolescent girl in rural India has access to the necessary resources for proper menstrual hygiene. In a written reply in the Lok Sabha, Union Minister of State for Health and Family Welfare, Dr. Bharati Pravin Pawar, reiterated the government’s commitment to promoting menstrual health and hygiene among the adolescent population.
