WHO has compiled case studies to showcase the creative yet rigorous approach of several science communication initiatives worldwide. The examples were collected through an open call that received 78 submissions. All examples were reviewed by two members of the WHO science translation team and analysed as regards to their (i) scientific accuracy, (ii) innovation factor, (iii) consideration of gender, equity and human rights aspects, and (iv) evaluation of their impact. Selected submissions were consequently written up as case studies in close collaboration with the originators of the initiatives.
The launch features the 20 most highly rated good practice examples including initiatives directed at the health workforce, media representatives, researchers and the public including older people and children and adolescents. Featured examples showcase the impressive creativity with which science communicators make the science behind COVID-19 more accessible, understandable and meaningful to their audiences. The cases range from serious games and chatbots to evidence summary platforms and animation videos.
The case study compilation can be accessed here.