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A recent survey by the Association of Medical and Pediatric Oncologists of Kerala (AMPOK) has exposed a significant disconnect between cancer awareness and preventive action in Kerala. Despite widespread knowledge about cancer risks, particularly those associated with smoking and alcohol, 80% of respondents admitted they have never undergone cancer screening.
The survey, conducted between October and December 2024, included 2,443 participants, with 2,361 residing in Kerala. The majority were women (63%), and most were aged between 31 and 65 years. Notably, over 90% of those surveyed recognized smoking and alcohol consumption as major cancer risks, and 84% expressed concern about their personal risk of developing cancer. Yet, this concern has not translated into preventive action, as evidenced by the low screening rates.
Dr. Aju Mathew, organising chairman of AMPOK, emphasized the urgency of bridging this gap:
“While we are encouraged by the high levels of general awareness, the significant knowledge gaps regarding specific preventive measures—such as vaccination and genetic testing—along with alarmingly low screening rates, demand immediate attention. Additionally, the widespread concern over the negative influence of celebrities on youth substance use underscores the need for responsible endorsements and targeted public health campaigns,” Dr. Mathew stated.
The survey also highlighted persistent myths and misconceptions. For example, 18% of respondents incorrectly believed that mobile phone use is linked to cancer, and 25% wrongly associated the use of safe pesticides with cancer risk.
On a positive note, societal attitudes toward cancer appear to be shifting. Only 17% of participants viewed a cancer diagnosis as invariably fatal, and 66% believed that cancer carried no stigma in their communities. Advances in treatment have also changed the outlook for many patients. According to Dr. Boban Thomas, organising secretary of AMPOK, “Treatments have advanced so significantly that many cancers are now treated as chronic conditions, similar to diabetes or hypertension. Early diagnosis can provide up to a 99% cure rate in some forms of cancer”.
Data for the survey was collected through both online and door-to-door print surveys, ensuring a broad and inclusive sample from across the state.
Disclaimer:
This article is based on findings from a survey conducted by the Association of Medical and Pediatric Oncologists of Kerala and reported by The New Indian Express. The information presented reflects the survey data and expert opinions as of June 2025. Readers are advised to consult healthcare professionals for personalized medical advice and screening recommendations.
